(608) 643-0400

About Us

Simple Contracting. Simply Great Results.

How Badgerland Was Born

Owner AJ Stoffels spent his early years working all across the U.S. building roofs. But in 2009 things began to change. He saw common gaps between what customers were saying they wanted, and what roofing companies were delivering on a national scale. He decided then and there to be a force for positive change. Badgerland Exteriors was created in Sauk City, and has been serving customers faithfully for over a decade.

Core Values to Live By

At Badgerland, we don’t just list our values for show. We demonstrate them through our actions, each and every day. We believe that treating others with respect and delivering outstanding results is the bare minimum, and around here? We like to go above and beyond. Want to know what to expect when you hire us? Here’s what we focus on.

A modern, two-story house with beige siding, dark roof, and a two-car garage. The front porch features hanging flower baskets. The yard is landscaped with shrubs and a well-maintained lawn. The sky is overcast.

Integrity

We're up front and sell products that were confident in and would install on our own homes. We say what we do, and do what we say.

Four men stand together on a golf course near a Badgerland Solar tent with promotional materials. Trees and buildings are visible in the background.

Always Growing

Our main drive in business is to constantly improve to better serve our clients.

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Working Together

Teamwork in our company is crucial for us to maintain a satisfied client base.

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Loyalty

Our loyalty to our customers and community are a cornerstone to our success.

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We Work Hard

Consistency in our day to day operations are a must for us to survive. Strong work ethic will set us apart from our competitors.

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Why Choose Us?

Homeowners across America have similar complaints when it comes to working with roofing contractors: poor communication, unfair pricing, and shoddy results that don’t last. We do things differently by taking the roof replacement process from stressful to peaceful. You can count on us to do exactly what we promise to do, whether that be showing up promptly or sticking to our upfront estimate.

Meet the Team

A bearded man with short hair stands against a black background, arms crossed, wearing a black polo shirt with

AJ

Owner
A bearded man with short hair stands against a black background, arms crossed, wearing a black polo shirt with

AJ

Owner

AJ Stoffels was born and raised in Sauk City, Wisconsin. He values his family, friends, and the relationships he has built over the years growing up in his home state. From an early age, AJ's grandfather Albert and his mother and father each had their own businesses in different industries. He watched and learned from their hard work and attention to detail and now applies that to his company. AJ's family has been in business in Wisconsin for over 35 years and pride themselves on their integrity! AJ looks forward to continuing this tradition of excellence for many years to come.
A man with a beard and short hair stands against a dark background, smiling with his arms crossed. He is wearing a black zip-up shirt with the

Jeremy

General Manager
A man with a beard and short hair stands against a dark background, smiling with his arms crossed. He is wearing a black zip-up shirt with the

Jeremy

General Manager

Jeremy has been part of the Badgerland Team since we opened our first office. He began working full-time with us while he was still studying business at Lakeland College. In addition to being part owner, Jeremy is our General Manager. He organizes the team by scheduling each project, ordering materials, and coordinating labor. Jeremy can also be seen at sales appointments or installing with the rest of our production team. Outside of work with Badgerland Exteriors, Jeremy enjoys spending time with his family. He also enjoys boating, hunting and baseball.
A woman with straight brown hair and a friendly smile stands with arms crossed, wearing a black zip-up shirt with the Baggerland Exteriors logo, against a plain black background.

Lindsay

Controller
A woman with straight brown hair and a friendly smile stands with arms crossed, wearing a black zip-up shirt with the Baggerland Exteriors logo, against a plain black background.

Lindsay

Controller

Lindsay started with Badgerland Exteriors in 2024 after years in business and finance consulting. Outside of work, Lindsay enjoys spending time with family, the outdoors, and good food.
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Steph

Brand Manager
A woman with straight blond hair smiles, standing with arms crossed. She wears a black zip-up pullover with the logo and text

Steph

Brand Manager

Steph has been part of the Badgerland Exteriors team since 2018 after years in management and coaching roles. She has enjoyed new challenges with Badgerland Exteriors as she works to build our online and local presence as well as build the new Badgerland Solar brand. Outside of work at Badgerland Exteriors, Steph enjoys fitness, reading, and her pets. She also loves spending time with her partner and close friends.
A man with short dark hair smiles at the camera, wearing a black zip-up jacket with an embroidered logo reading

Tyler

Sales Manager
A man with short dark hair smiles at the camera, wearing a black zip-up jacket with an embroidered logo reading

Tyler

Sales Manager

I have spent the past two years developing residential solar proposals, and I'm thrilled to be part of Badgerland Exteriors, where I can blend my roofing expertise with my solar experience. Before entering the solar industry, I served as General Manager for the Madison Mallards, where I learned that a business’s success begins and ends with customer service. I joined Badgerland Exteriors and Solar in March 2024 and work with customers on their solar projects from sales and design to installation. I’m committed to meeting customer goals and exceeding expectations throughout the entire process, while also collaborating with ownership to set and achieve company benchmarks. By the end of 2024, I will be NABCEP certified. I truly enjoy connecting with homeowners about solar energy and helping them make a positive environmental impact while saving money. As a personable guy, I value getting to know my customers—and who knows, I might find some new golfing buddies! Outside of work, I spend most of my time with my wife Veronica and our three young children, enjoying various activities around Dane County. We also love our time at Bishops Bay Country Club, where I indulge in my passion for golf, socializing, and relaxing by the pool.
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Joe

Production Manager

A man with short hair and a trimmed beard smiles at the camera, wearing a black zip-up shirt with the

Joe

Production Manager

A smiling woman with blonde hair and glasses stands with her arms crossed, wearing a black zip-up shirt with the Baggerland Interiors logo on the chest, in front of a plain dark background.

Bonnie

Office Administrator

A smiling woman with blonde hair and glasses stands with her arms crossed, wearing a black zip-up shirt with the Baggerland Interiors logo on the chest, in front of a plain dark background.

Bonnie

Office Administrator

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Kat

Sales | Condo & Property Management Specialist

A woman with long dark hair, wearing a black zip-up shirt with the

Kat

Sales | Condo & Property Management Specialist

A man with short light brown hair stands confidently with arms crossed, wearing a black zip-up jacket with

Aaron

Sales
A man with short light brown hair stands confidently with arms crossed, wearing a black zip-up jacket with

Aaron

Sales

Aaron started with Badgerland Exteriors in 2021 on our sales team. He enjoys the variety of tasks that each day brings from building relationships with new customers to visiting job sites and making sure everything is running smoothly. Prior to working at Badgerland Exteriors, Aaron worked in the marketing field, so he believes communication is the most important part of working with each client. Outside of work, Aaron enjoys spending time with his wife and son. He also likes spending time on the golf course, enjoying bonfires in his backyard, and being outdoors (boating, hiking, biking, etc).
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Brent

Sales

A man with short brown hair and a beard smiles while wearing a black quarter-zip pullover with the

Brent

Sales

A smiling man with short blond hair wears a black polo shirt with a

Derek

Sales

A smiling man with short blond hair wears a black polo shirt with a

Derek

Sales

A man with a beard wearing a black cap and black hoodie with a graphic of a raised fist stands against a dark background with his arms crossed, looking at the camera.

Rob

Production
A man with a beard wearing a black cap and black hoodie with a graphic of a raised fist stands against a dark background with his arms crossed, looking at the camera.

Rob

Production

Rob began working with Badgerland Exteriors in 2017 after years of experience in the roofing and drywalling fields. He enjoys the company's atmosphere, team, and flexibility. His experience and strong problem solving skills have been assets to the team. You will find Rob working alongside our installers, running job sites, and diagnosing roofing issues when customers have repair needs. When Rob is not working, he enjoys spending time with his family, hanging out on his boat, or at the shooting range.
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John

Production

A middle-aged man with glasses and a beard stands against a dark background, wearing a navy blue hoodie with a

John

Production

Check Us Out On Instagram!

Could it possibly, finally be time?

March was more lion than lamb, and we’ve certainly seen some April showers…

But CHEERS to the views and sounds of ROOFING SEASON.

Tear-off is my favorite. Love this clip from @rhosbutter. 👏

19 0
Open post by badgerlandexteriors with ID 18116930251731512
Could it possibly, finally be time? March was more lion than lamb, and we’ve certainly seen some April showers… But CHEERS to the views and sounds of ROOFING SEASON. Tear-off is my favorite. Love this clip from @rhosbutter. 👏

...

19 0

🤝 meet the team 🤝

Meet Jeremy Meier, General Manager at Badgerland Exteriors & Solar.

Jeremy has been part of Badgerland since the very beginning in 2010. As the team continues to grow, so has his role. After years leading production, Jeremy has stepped into our General Manager position, keeping things running smoothly so projects go the way they should.

A few quick facts about Jeremy:

Hometown: Sauk Prairie
Part of the Team Since: 2010
One Word to Describe Badgerland: Educational

Favorite Wisconsin Activity: Hunting
Favorite Local Restaurant: Tornado Room

First Job: Farmer’s hand
Favorite Concert: Eric Church

Jeremy has been a steady presence behind the scenes, making sure projects stay on track and the team has what they need. We’re so lucky he`s here!

Have something in common with Jeremy? Let him know below.

19 2
Open post by badgerlandexteriors with ID 18574721719053272
🤝 meet the team 🤝 Meet Jeremy Meier, General Manager at Badgerland Exteriors & Solar. Jeremy has been part of Badgerland since the very beginning in 2010. As the team continues to grow, so has his role. After years leading production, Jeremy has stepped into our General Manager position, keeping things running smoothly so projects go the way they should. A few quick facts about Jeremy: Hometown: Sauk Prairie
Part of the Team Since: 2010
One Word to Describe Badgerland: Educational Favorite Wisconsin Activity: Hunting
Favorite Local Restaurant: Tornado Room First Job: Farmer’s hand
Favorite Concert: Eric Church Jeremy has been a steady presence behind the scenes, making sure projects stay on track and the team has what they need. We’re so lucky he's here! Have something in common with Jeremy? Let him know below.

...

19 2
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Fix Your Roof the Badger Way

Got a question? Want to learn more about your options when it comes to caring for your home exterior? Our team is standing by with the information you need to start you roof replacement project today!

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