(608) 643-0400

About Us

Simple Contracting. Simply Great Results.

How Badgerland Was Born

Owner AJ Stoffels spent his early years working all across the U.S. building roofs. But in 2009 things began to change. He saw common gaps between what customers were saying they wanted, and what roofing companies were delivering on a national scale. He decided then and there to be a force for positive change. Badgerland Exteriors was created in Sauk City, and has been serving customers faithfully for over a decade.

Core Values to Live By

At Badgerland, we don’t just list our values for show. We demonstrate them through our actions, each and every day. We believe that treating others with respect and delivering outstanding results is the bare minimum, and around here? We like to go above and beyond. Want to know what to expect when you hire us? Here’s what we focus on.

A modern, two-story house with beige siding, dark roof, and a two-car garage. The front porch features hanging flower baskets. The yard is landscaped with shrubs and a well-maintained lawn. The sky is overcast.

Integrity

We're up front and sell products that were confident in and would install on our own homes. We say what we do, and do what we say.

Four men stand together on a golf course near a Badgerland Solar tent with promotional materials. Trees and buildings are visible in the background.

Always Growing

Our main drive in business is to constantly improve to better serve our clients.

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Working Together

Teamwork in our company is crucial for us to maintain a satisfied client base.

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Loyalty

Our loyalty to our customers and community are a cornerstone to our success.

Two people stand outside a house with a beige exterior and a sloped, shingle roof. They face the house, framed by trees and shrubs, under a clear sky. Both are wearing casual outfits with shorts and dark shirts.

We Work Hard

Consistency in our day to day operations are a must for us to survive. Strong work ethic will set us apart from our competitors.

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Meet the Team

A bearded man with short hair stands against a black background, arms crossed, wearing a black polo shirt with

AJ

Owner

A bearded man with short hair stands against a black background, arms crossed, wearing a black polo shirt with

AJ

Owner

Hometown: Sauk Prairie
Part of the Team Since: 2010
One word you’d use to describe Badgerland Exteriors & Solar: Evolving

Favorite Wisconsin Sports Team: Badger Volleyball
Favorite Local Restaurant: ILIKE Sushi and K-Peppers

First Job: Working on a family farm
Go-To Coffee Order: Vanilla Latte
Best concert you’ve been to: Caamp at Red Rocks

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Jeremy

General Manager

A man with a beard and short hair stands against a dark background, smiling with his arms crossed. He is wearing a black zip-up shirt with the

Jeremy

General Manager

Hometown: Sauk Prairie
Part of the Team Since: 2010
One word you’d use to describe Badgerland Exteriors & Solar: Educational

Favorite Wisconsin Activity: Hunting 
Favorite Local Restaurant: Tornado Steak House

First Job: Farmer’s Hand
Dream Vacation Destination: Bora Bora
Best concert you’ve been to: Eric Church

A woman with straight brown hair and a friendly smile stands with arms crossed, wearing a black zip-up shirt with the Baggerland Exteriors logo, against a plain black background.

Lindsay

Controller

A woman with straight brown hair and a friendly smile stands with arms crossed, wearing a black zip-up shirt with the Baggerland Exteriors logo, against a plain black background.

Lindsay

Controller

Hometown: Madison, WI
Part of the Team Since: 2024
One word you’d use to describe Badgerland Exteriors & Solar: Authentic

Favorite Wisconsin activity: Grilling out with family & friends in the summer
Favorite Local Restaurant: Tempest

First Job: Golf Galaxy
Dream Vacation Destination: Thailand
Best concert you’ve been to: Beyonce – The Mrs. Carter Show at Soldier Field

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Steph

Brand Manager

A woman with straight blond hair smiles, standing with arms crossed. She wears a black zip-up pullover with the logo and text

Steph

Brand Manager

Hometown: Menomonee Falls, WI
Part of the Team Since: 2018
One word you’d use to describe Badgerland Exteriors & Solar: Educators

Favorite place in Wisconsin: Memorial Union Terrace
Favorite Wisconsin activity: Kayaking in the Apostle Islands
Favorite Wisconsin sports team: Wisconsin Badger & LOVB Madison Volleyball

Comfort Show: Parks & Rec
Best concert you’ve been to: Caamp at Red Rocks in Colorado

A man with short dark hair smiles at the camera, wearing a black zip-up jacket with an embroidered logo reading

Tyler

Sales Manager

A man with short dark hair smiles at the camera, wearing a black zip-up jacket with an embroidered logo reading

Tyler

Sales Manager

Hometown: Fontana, WI
Part of the Team Since: 2025
One word you’d use to describe Badgerland Exteriors & Solar: Family

Favorite Wisconsin activity: Golf!
Favorite Wisconsin sports team: Wisconsin Badgers Basketball
Favorite Local Restaurant: Nattspil

First Job: Ticket Sales for the Madison Mallards
Best concert you’ve been to: Billy Joel at Wrigley Field

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Joe

Production Manager

A man with short hair and a trimmed beard smiles at the camera, wearing a black zip-up shirt with the

Joe

Production Manager

Hometown: Milwaukee, WI
Part of the Team Since: 2026
One word you’d use to describe Badgerland Exteriors & Solar: Unified

Favorite place in Wisconsin: Spring Green
Favorite Wisconsin activity: Pickleball
Favorite Local Restaurant: Dorf Haus Supper Club

First Job: Harvester at a local strawberry patch
Comfort Movie: Star Wars

A smiling woman with blonde hair and glasses stands with her arms crossed, wearing a black zip-up shirt with the Baggerland Interiors logo on the chest, in front of a plain dark background.

Bonnie

Office Administrator

A smiling woman with blonde hair and glasses stands with her arms crossed, wearing a black zip-up shirt with the Baggerland Interiors logo on the chest, in front of a plain dark background.

Bonnie

Office Administrator

Hometown: DeKalb, IL
Part of the Team Since: 2025
One word you’d use to describe Badgerland Exteriors & Solar: Reliable

Favorite place in Wisconsin: Our Brown Swiss dairy farm. Love those moo moos!
Favorite Local Restaurant: The Shop – Their Friday night fish fry is the best!

First Job: Detassling corn
Dream Vacation Destination: Switzerland
Best concert you’ve been to: My first concert: John “Cougar” Mellencamp

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Kat

Sales | Condo & Property Management Specialist

A woman with long dark hair, wearing a black zip-up shirt with the

Kat

Sales | Condo & Property Management Specialist

Hometown: Poynette, WI
Part of the Team Since: 2025
One word you’d use to describe Badgerland Exteriors & Solar: Communicative

Favorite Wisconsin Sports Team: Milwaukee Bucks
Favorite Local Restaurant: Gloria’s

First Job: Babysitting
Comfort TV Show: Virgin River
Dream Vacation Destination: Turks & Caicos

A man with short light brown hair stands confidently with arms crossed, wearing a black zip-up jacket with

Aaron

Sales

A man with short light brown hair stands confidently with arms crossed, wearing a black zip-up jacket with

Aaron

Sales

Hometown: Green Lake, WI
Part of the Team Since: 2021
One word you’d use to describe Badgerland Exteriors & Solar: Educational

Favorite place in Wisconsin: Any golf course
Favorite Local Restaurant: Tempest

First Job: Cart boy at a golf course
Comfort TV Show: Bluey
Best concert you’ve been to: Dave Matthews in Alpine Valley

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Brent

Sales

A man with short brown hair and a beard smiles while wearing a black quarter-zip pullover with the

Brent

Sales

Hometown: Brisbane, Australia
Part of the Team Since: 2026
One word you’d use to describe Badgerland Exteriors & Solar: Efficient

Favorite place in Wisconsin: Door County
Favorite Wisconsin activities: Hunting & Fishing
Favorite Local Restaurant: Tornado Steakhouse or Red Sushi

First Job: Window maker/fitter for boats
Best concert you’ve been to: Bonnaroo 2012

A smiling man with short blond hair wears a black polo shirt with a

Derek

Sales

A smiling man with short blond hair wears a black polo shirt with a

Derek

Sales

Hometown: Verona, WI
Part of the Team Since: 2025
One word you’d use to describe Badgerland Exteriors & Solar: Family

Favorite place in Wisconsin: Minocqua
Favorite Local Restaurant: Tornado Steakhouse

First Job: Insurance Agent
Comfort TV Show: Entourage
Dream Vacation Destination: Greece or Hawaii

adam team member

Adam

Senior Project Manager

adam team member

Adam

Senior Project Manager

ashton team member

Ashton

Project Manager

ashton team member

Ashton

Project Manager

Hometown: Poynette, WI
Part of the Team Since: 2026

One word you’d use to describe Badgerland Exteriors & Solar: Collaborative
Favorite place in Wisconsin: Lambeau Field
Favorite Local Restaurant: The Vintage

First Job: Car detailer
Comfort TV Show: The Office
Dream Vacation Destination: Tokyo, Japan

A man with a beard wearing a black cap and black hoodie with a graphic of a raised fist stands against a dark background with his arms crossed, looking at the camera.

Rob

Production

A man with a beard wearing a black cap and black hoodie with a graphic of a raised fist stands against a dark background with his arms crossed, looking at the camera.

Rob

Production

Hometown: Prairie du Sac, WI
Part of the Team Since: 2017

Favorite place in Wisconsin: Ferry Bluff
Favorite Wisconsin activity: Boating
Favorite Wisconsin sports team: Wisconsin Badger Wrestling

Comfort Movie: Dazed and Confused
Dream Vacation Destination: an Alaskan Hunting Trip
Best concert you’ve been to: The Used

A middle-aged man with glasses and a beard stands against a dark background, wearing a navy blue hoodie with a

John

Production

A middle-aged man with glasses and a beard stands against a dark background, wearing a navy blue hoodie with a

John

Production

Check Us Out On Instagram!
You’re are the best!

Thanks to your support, Badgerland Exteriors & Solar is a finalist in Madison Magazine’s Best of Madison 2026 awards in both the Roofing and Solar categories.

We’d love your support in the final round.
1. Visit MadisonMagazine.com/BOM
2. Select Home & Auto
3. Vote for Badgerland Exteriors & Solar in Roofing and Solar

You can vote once per email address throughout June.

Thank you to everyone who has trusted us with their home, referred a friend, followed along on social media, or supported our team along the way.

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Cue the graduation music for the diplomas. 🎓

Several members of our team recently completed CertainTeed’s Master Craftsman certification program focused on roofing systems, installation practices, and manufacturer standards.

We’re proud to have a team that continues to invest in learning and improving their craft.

Here’s how they’re showing off their certificates, with a few proud family members (and dogs) making appearances along the way. 🥹

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🤝 meet the team 🤝

Meet Bonnie, our Office Administrator and the friendly face holding down the fort at our Sauk City office. If you’ve called us, filled out a form on our website, or scheduled an appointment recently, there’s a good chance you’ve already talked with her.

A few quick facts about Bonnie:

Hometown: DeKalb, IL
Part of the team since: 2025
One word to describe Badgerland: Reliable

Favorite place in Wisconsin: Our Brown Swiss dairy farm. Love those moo moos!
Favorite local restaurant: The Shop. Their Friday night fish fry is the best!

First job: Detassling corn
Favorite movie: The Green Mile
Best concert: Her first concert, John “Cougar” Mellencamp

We’re so happy Bonnie is part of the team and helping keep things organized around here.

Stop by the comments section to say hey to Bonnie!

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Insurance conversations don’t always end at the first visit.�Sometimes it takes a second set of eyes to make sure nothing important gets missed.

“When the insurance inspector came out… there were things that were missed. The whole project wasn’t going to have coverage. AJ stepped in, walked through the damage, and made sure everything was accounted for so we could move forward.”
— Kaitlin, Verona

Full testimonial: Hail Damage in Verona: Kaitlin’s Roof Replacement Experience (on our YouTube channel)

📸: @rhosbutter

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Let’s Get Started

Fix Your Roof the Badger Way

Got a question? Want to learn more about your options when it comes to caring for your home exterior? Our team is standing by with the information you need to start you roof replacement project today!

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