(608) 643-0400

About Us

Simple Contracting. Simply Great Results.

How Badgerland Was Born

Owner AJ Stoffels spent his early years working all across the U.S. building roofs. But in 2009 things began to change. He saw common gaps between what customers were saying they wanted, and what roofing companies were delivering on a national scale. He decided then and there to be a force for positive change. Badgerland Exteriors was created in Sauk City, and has been serving customers faithfully for over a decade.

Core Values to Live By

At Badgerland, we don’t just list our values for show. We demonstrate them through our actions, each and every day. We believe that treating others with respect and delivering outstanding results is the bare minimum, and around here? We like to go above and beyond. Want to know what to expect when you hire us? Here’s what we focus on.

A modern, two-story house with beige siding, dark roof, and a two-car garage. The front porch features hanging flower baskets. The yard is landscaped with shrubs and a well-maintained lawn. The sky is overcast.

Integrity

We're up front and sell products that were confident in and would install on our own homes. We say what we do, and do what we say.

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Always Growing

Our main drive in business is to constantly improve to better serve our clients.

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Working Together

Teamwork in our company is crucial for us to maintain a satisfied client base.

A large wooden sign in a landscaped area reads "Wisconsin Welcomes You," with "Industry," "Recreation," and "Agriculture" on pillars. The sign also shows the state shape in brown with a small blue area and the phrase "Open for Business" below.

Loyalty

Our loyalty to our customers and community are a cornerstone to our success.

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We Work Hard

Consistency in our day to day operations are a must for us to survive. Strong work ethic will set us apart from our competitors.

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Meet the Team

A bearded man wearing a black

AJ

Owner

A bearded man wearing a black

AJ

Owner

AJ Stoffels was born and raised in Sauk City, Wisconsin. He values his family, friends, and the relationships he has built over the years growing up in his home state. From an early age, AJ's grandfather Albert and his mother and father each had their own businesses in different industries. He watched and learned from their hard work and attention to detail and now applies that to his company. AJ's family has been in business in Wisconsin for over 35 years and pride themselves on their integrity! AJ looks forward to continuing this tradition of excellence for many years to come.
A person with a beard, wearing a dark blue shirt with a logo that reads

Jeremy

Production Manager

A person with a beard, wearing a dark blue shirt with a logo that reads

Jeremy

Production Manager

Jeremy has been part of the Badgerland Team since we opened our first office. He began working full-time with us while he was still studying business at Lakeland College. In addition to being part owner, Jeremy is our Production Manager. He organizes the team by scheduling each project, ordering materials, and coordinating labor. Jeremy can also be seen at sales appointments or installing with the rest of our production team. Outside of work with Badgerland Exteriors, Jeremy enjoys spending time with his family. He also enjoys boating, hunting and baseball.
A person with shoulder-length dark hair, wearing a black

Lindsay

Administrator & Controller

A person with shoulder-length dark hair, wearing a black

Lindsay

Administrator & Controller

Lindsay started with Badgerland Exteriors in 2024 after years in business and finance consulting. Outside of work, Lindsay enjoys spending time with family, the outdoors, and good food.
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Steph

Brand Manager

Woman with long blonde hair, wearing a black

Steph

Brand Manager

Steph has been part of the Badgerland Exteriors team since 2018 after years in management and coaching roles. She has enjoyed new challenges with Badgerland Exteriors as she works to build our online and local presence as well as build the new Badgerland Solar brand. Outside of work at Badgerland Exteriors, Steph enjoys fitness, reading, and her pets. She also loves spending time with her partner and close friends.
A person wearing glasses and a black

Tyler

Sales & Solar Expert

A person wearing glasses and a black

Tyler

Sales & Solar Expert

I have spent the past two years developing residential solar proposals, and I'm thrilled to be part of Badgerland Exteriors, where I can blend my roofing expertise with my solar experience. Before entering the solar industry, I served as General Manager for the Madison Mallards, where I learned that a business’s success begins and ends with customer service. I joined Badgerland Exteriors and Solar in March 2024 and work with customers on their solar projects from sales and design to installation. I’m committed to meeting customer goals and exceeding expectations throughout the entire process, while also collaborating with ownership to set and achieve company benchmarks. By the end of 2024, I will be NABCEP certified. I truly enjoy connecting with homeowners about solar energy and helping them make a positive environmental impact while saving money. As a personable guy, I value getting to know my customers—and who knows, I might find some new golfing buddies! Outside of work, I spend most of my time with my wife Veronica and our three young children, enjoying various activities around Dane County. We also love our time at Bishops Bay Country Club, where I indulge in my passion for golf, socializing, and relaxing by the pool.
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Aaron

Sales & Property Management Expert

A person smiling, wearing a black cap and a black T-shirt with a logo that reads

Aaron

Sales & Property Management Expert

Aaron started with Badgerland Exteriors in 2021 on our sales team. He enjoys the variety of tasks that each day brings from building relationships with new customers to visiting job sites and making sure everything is running smoothly. Prior to working at Badgerland Exteriors, Aaron worked in the marketing field, so he believes communication is the most important part of working with each client. Outside of work, Aaron enjoys spending time with his wife and son. He also likes spending time on the golf course, enjoying bonfires in his backyard, and being outdoors (boating, hiking, biking, etc).
A man with a beard is smiling while wearing a black cap and a black shirt with the logo

Kameron

Sales & Storm Damage Expert

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Kameron

Sales & Storm Damage Expert

Kameron started with Badgerland Exteriors in 2024. After years of roofing experience across the United States, he returned home to Wisconsin. The team is lucky to have Kameron's expertise and experience working with storm damage and insurance claims. When Kameron is not working, he enjoys spending time with his family.
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Rob

Production

A man with short hair and a beard smiles in front of a corrugated metal wall. He is wearing a black shirt with

Rob

Production

Rob began working with Badgerland Exteriors in 2017 after years of experience in the roofing and drywalling fields. He enjoys the company's atmosphere, team, and flexibility. His experience and strong problem solving skills have been assets to the team. You will find Rob working alongside our installers, running job sites, and diagnosing roofing issues when customers have repair needs. When Rob is not working, he enjoys spending time with his family, hanging out on his boat, or at the shooting range.

Let’s Get Started

Fix Your Roof the Badger Way

Got a question? Want to learn more about your options when it comes to caring for your home exterior? Our team is standing by with the information you need to start you roof replacement project today!

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