About Us
Simple Contracting. Simply Great Results.
How Badgerland Was Born
Owner AJ Stoffels spent his early years working all across the U.S. building roofs. But in 2009 things began to change. He saw common gaps between what customers were saying they wanted, and what roofing companies were delivering on a national scale. He decided then and there to be a force for positive change. Badgerland Exteriors was created in Sauk City, and has been serving customers faithfully for over a decade.
Core Values to Live By
At Badgerland, we don’t just list our values for show. We demonstrate them through our actions, each and every day. We believe that treating others with respect and delivering outstanding results is the bare minimum, and around here? We like to go above and beyond. Want to know what to expect when you hire us? Here’s what we focus on.
Integrity
We're up front and sell products that were confident in and would install on our own homes. We say what we do, and do what we say.
Always Growing
Our main drive in business is to constantly improve to better serve our clients.
Working Together
Teamwork in our company is crucial for us to maintain a satisfied client base.
Loyalty
Our loyalty to our customers and community are a cornerstone to our success.
We Work Hard
Consistency in our day to day operations are a must for us to survive. Strong work ethic will set us apart from our competitors.
Why Choose Us?
Homeowners across America have similar complaints when it comes to working with roofing contractors: poor communication, unfair pricing, and shoddy results that don’t last. We do things differently by taking the roof replacement process from stressful to peaceful. You can count on us to do exactly what we promise to do, whether that be showing up promptly or sticking to our upfront estimate.
Meet the Team
AJ
Owner
AJ
Owner
Hometown: Sauk Prairie
Part of the Team Since: 2010
One word you’d use to describe Badgerland Exteriors & Solar: Evolving
Favorite Wisconsin Sports Team: Badger Volleyball
Favorite Local Restaurant: ILIKE Sushi and K-Peppers
First Job: Working on a family farm
Go-To Coffee Order: Vanilla Latte
Best concert you’ve been to: Caamp at Red Rocks
Jeremy
General Manager
Jeremy
General Manager
Hometown: Sauk Prairie
Part of the Team Since: 2010
One word you’d use to describe Badgerland Exteriors & Solar: Educational
Favorite Wisconsin Activity: Hunting
Favorite Local Restaurant: Tornado Steak House
First Job: Farmer’s Hand
Dream Vacation Destination: Bora Bora
Best concert you’ve been to: Eric Church
Lindsay
Controller
Lindsay
Controller
Hometown: Madison, WI
Part of the Team Since: 2024
One word you’d use to describe Badgerland Exteriors & Solar: Authentic
Favorite Wisconsin activity: Grilling out with family & friends in the summer
Favorite Local Restaurant: Tempest
First Job: Golf Galaxy
Dream Vacation Destination: Thailand
Best concert you’ve been to: Beyonce – The Mrs. Carter Show at Soldier Field
Steph
Brand Manager
Steph
Brand Manager
Hometown: Menomonee Falls, WI
Part of the Team Since: 2018
One word you’d use to describe Badgerland Exteriors & Solar: Educators
Favorite place in Wisconsin: Memorial Union Terrace
Favorite Wisconsin activity: Kayaking in the Apostle Islands
Favorite Wisconsin sports team: Wisconsin Badger & LOVB Madison Volleyball
Comfort Show: Parks & Rec
Best concert you’ve been to: Caamp at Red Rocks in Colorado
Tyler
Sales Manager
Tyler
Sales Manager
Hometown: Fontana, WI
Part of the Team Since: 2025
One word you’d use to describe Badgerland Exteriors & Solar: Family
Favorite Wisconsin activity: Golf!
Favorite Wisconsin sports team: Wisconsin Badgers Basketball
Favorite Local Restaurant: Nattspil
First Job: Ticket Sales for the Madison Mallards
Best concert you’ve been to: Billy Joel at Wrigley Field
Joe B.
Production Manager
Joe B.
Production Manager
Hometown: Milwaukee, WI
Part of the Team Since: 2026
One word you’d use to describe Badgerland Exteriors & Solar: Unified
Favorite place in Wisconsin: Spring Green
Favorite Wisconsin activity: Pickleball
Favorite Local Restaurant: Dorf Haus Supper Club
First Job: Harvester at a local strawberry patch
Comfort Movie: Star Wars
Bonnie
Office Administrator
Bonnie
Office Administrator
Hometown: DeKalb, IL
Part of the Team Since: 2025
One word you’d use to describe Badgerland Exteriors & Solar: Reliable
Favorite place in Wisconsin: Our Brown Swiss dairy farm. Love those moo moos!
Favorite Local Restaurant: The Shop – Their Friday night fish fry is the best!
First Job: Detassling corn
Dream Vacation Destination: Switzerland
Best concert you’ve been to: My first concert: John “Cougar” Mellencamp
Kat
Sales | Condo & Property Management Specialist
Kat
Sales | Condo & Property Management Specialist
Hometown: Poynette, WI
Part of the Team Since: 2025
One word you’d use to describe Badgerland Exteriors & Solar: Communicative
Favorite Wisconsin Sports Team: Milwaukee Bucks
Favorite Local Restaurant: Gloria’s
First Job: Babysitting
Comfort TV Show: Virgin River
Dream Vacation Destination: Turks & Caicos
Aaron
Sales
Aaron
Sales
Hometown: Green Lake, WI
Part of the Team Since: 2021
One word you’d use to describe Badgerland Exteriors & Solar: Educational
Favorite place in Wisconsin: Any golf course
Favorite Local Restaurant: Tempest
First Job: Cart boy at a golf course
Comfort TV Show: Bluey
Best concert you’ve been to: Dave Matthews in Alpine Valley
Brent
Sales
Brent
Sales
Hometown: Brisbane, Australia
Part of the Team Since: 2026
One word you’d use to describe Badgerland Exteriors & Solar: Efficient
Favorite place in Wisconsin: Door County
Favorite Wisconsin activities: Hunting & Fishing
Favorite Local Restaurant: Tornado Steakhouse or Red Sushi
First Job: Window maker/fitter for boats
Best concert you’ve been to: Bonnaroo 2012
Derek
Sales
Derek
Sales
Hometown: Verona, WI
Part of the Team Since: 2025
One word you’d use to describe Badgerland Exteriors & Solar: Family
Favorite place in Wisconsin: Minocqua
Favorite Local Restaurant: Tornado Steakhouse
First Job: Insurance Agent
Comfort TV Show: Entourage
Dream Vacation Destination: Greece or Hawaii
Adam
Senior Project Manager
Adam
Senior Project Manager
Ashton
Project Manager
Ashton
Project Manager
Hometown: Poynette, WI
Part of the Team Since: 2026
One word you’d use to describe Badgerland Exteriors & Solar: Collaborative
Favorite place in Wisconsin: Lambeau Field
Favorite Local Restaurant: The Vintage
First Job: Car detailer
Comfort TV Show: The Office
Dream Vacation Destination: Tokyo, Japan
Steve
Project Manager
Steve
Project Manager
Joe F.
Project Manager
Joe F.
Project Manager
Rob
Production
Rob
Production
Hometown: Prairie du Sac, WI
Part of the Team Since: 2017
Favorite place in Wisconsin: Ferry Bluff
Favorite Wisconsin activity: Boating
Favorite Wisconsin sports team: Wisconsin Badger Wrestling
Comfort Movie: Dazed and Confused
Dream Vacation Destination: an Alaskan Hunting Trip
Best concert you’ve been to: The Used
John
Production
John
Production
We’re continuing our Insurance Jargon series with Like Kind & Quality (LKQ).
If only part of a roof is damaged, insurance may cover replacement materials that are similar to what’s already there, but that doesn’t always mean an exact match.
Shingles can be discontinued, colors can change over time, and a newly replaced section may look different from the existing roof. Depending on the policy, additional matching coverage may be available.
Even if you’ve been through the process before, insurance can get complicated.
We’ll help you understand what to do next and stay with you throughout the claim.
The lowest number on an estimate is appealing, especially when you’re on a budget.
In this clip from Episode 1 of View From the Top, AJ talks about looking beyond installation day and paying attention to the roofing details that can help prevent leaks, repairs, and warranty issues down the road.
While lower prices are attractive, it’s worth looking into the details and thinking ahead.
📸: @rhosbutter
🤝 meet the team 🤝
Meet Brent Young, one of our Sales Representatives at Badgerland Exteriors & Solar.
Brent joined our team in early 2026 and quickly became someone both customers and coworkers enjoy working with. We appreciate his easygoing, thoughtful approach to his role and love his customer’s feedback that he’s “the nicest person on the planet”.
A few quick facts about Brent:
Hometown: Brisbane, Australia
Part of the team since: 2026
Something he wishes more homeowners knew: The attic and ventilation can have a big impact on the longevity of a roofing system.
Favorite place in Wisconsin: Door County
Favorite local restaurants: Tornado Room and RED Sushi
First job: Making and fitting windows for boats
Best concert: Bonnaroo 2012
We’re glad Brent found his way from Brisbane to Wisconsin and, eventually, to our team. Stop by the comments and say hi!
Last week we were able to celebrate our partnership with @espnmadison during their annual golf outing at @tpcwisconsin. ⛳️
If you tune in to ESPN radio, you’ll probably hear our name during the breaks!
We’re continuing our Insurance Jargon series with Replacement Cost Value (RCV).
RCV is the cost to replace your roof with a comparable new one. Unlike Actual Cash Value (ACV), it doesn’t reduce that amount because of your roof’s age or normal wear and tear.
When does this come into play?
Your insurance policy determines whether your roof is covered based on Replacement Cost Value (RCV) or Actual Cash Value (ACV). Understanding the difference can make insurance conversations a little easier if you ever need to file a claim.
Even if you’ve been through the process before, insurance can get complicated.
We’ll help you understand what to do next and stay with you throughout the claim.
Every team has a process. This is ours.
Episode 2 of View From the Top, Process, gives you a behind-the-scenes look at the planning, coordination, and teamwork that keep projects moving. Along the way, you’ll meet the people behind the projects, catch a few everyday moments, and find out why clean job sites have become surprisingly exciting.
Part educational and part entertaining, we hope you’ll learn a little about our business while getting to know our team.
Episode 2, Process, is available on YouTube.
📸: @rhosbutter
🤝 meet the team 🤝
Meet Aaron Dott, one of our Sales Representatives at Badgerland Exteriors & Solar.
Since joining the team in 2021, Aaron has helped homeowners, property managers, and condo associations navigate everything from roof replacements to long-term planning. He’s known for taking the time to answer questions, explain what he’s seeing, and help customers understand the roofing system as a whole.
A few quick facts about Aaron:
Hometown: Green Lake, WI
Part of the team since: 2021
One word to describe Badgerland: Educational
Favorite Wisconsin activity: Golf
Favorite local restaurant: Tempest Oyster Bar
First job: Cart boy at a golf course
Comfort show: Bluey (a favorite in the Dott household)
We’re lucky to have Aaron on our team! Make sure to stop by the comments and say
A recent roof replacement in Sauk City.
This roof was showing several signs of age and wear. As you swipe through the photos, you’ll see the things we documented during our inspection:
• Algae growth
• Previous repairs
• Granule loss
• Lifted shingles
• Amber crystals in the attic, which are a sign of ventilation issues
The homeowner chose CertainTeed® NorthGate® ClimateFlex® AR shingles in Max Def Burnt Sienna, combining an updated look with one of CertainTeed’s premium roofing systems.
We’re loving the before and after! 🤩
Recent Articles
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Got a question? Want to learn more about your options when it comes to caring for your home exterior? Our team is standing by with the information you need to start you roof replacement project today!
