Trusted Roofing & Solar Experts in Southern Wisconsin
Contracting Made Easy
Home Exteriors Made Simple
Your home is your sanctuary. But a crumbling or damaged exterior can keep you feeling anything but safe. When it’s time to make a change, call on the experienced team at Badgerland Exteriors for a stress-free experience that will have you falling in love with your home all over again.
Expanding Our Wisconsin Footprint
Milwaukee Opening April 2026
With deep roots in Sauk City and the surrounding Madison communities, Badgerland Exteriors is growing into Milwaukee. Starting April 2026, our team will offer the same storm damage expertise, clear communication, and detail-focused installations that have fueled our growth since 2009.
A Full Service Team Under One Roof
We get it, your life is busy! Our goal is to make the home service industry easier for you by streamlining the process and offering comprehensive services all in one place.
Badgerland Exteriors
Our expert team specializes in roofing, siding, and gutters all with a focus on quality and customer satisfaction.
Badgerland Solar
Our dedicated solar team offers cutting-edge solar energy solutions, seamless integration, and optimal performance on every installation.
Badgerland Storm
Our skilled crew offers thorough assessments, repairs, and full restorations for exterior storm damage.
We See Roofing in Black & White
From where we stand, there’s no such thing as “okay roofing.” There’s bad roofing and then there’s great roofing; the kind that restores your peace of mind and takes your curb appeal up ten notches. At Badgerland, we don’t settle for anything less than the best for our customers. That means pairing our high quality roofing products with our commitment to above-and-beyond customer service, for each and every client we work with.
Our Simple Process
Your Stress-Free Roofing Journey
Give Us A Call
Need a hand? Our customer service team responds to all client communication within 24 business hours.
Personalized Inspection
Our inspectors will come to your home within the week, and do a detailed inspection of your property.
Review Estimate
Post-inspection, we will provide you with a thorough estimate, while providing you details on the work needed.
Let The Work Begin!
We’ll get right to work, efficiently installing your new roofing system. You can count on us for minimal disruption and clear communication.
Final Checks
Before we leave, we’ll do a final inspection, making sure that everything is working exactly as you want it to be.
“Badgerland did a great job on our roof replacement after some hail damage. Aaron worked very effectively with our insurance company and communicated well through the process. Their crew completed our job is just one day and cleaned up well.”
David Hintzsche
“Badgerland Exteriors was exceptional to work with. The crew that came to complete the project worked quickly and efficiently. From the initial consultation to the completed work, I am very impressed and would highly recommend Badgerland for any exterior work!”
Riley Trimmer Rathke
“Badgerland made our roof replacement project as smooth as could be! Aaron was excellent at communicating throughout the project and leading up to it and the crew was extremely fast and efficient. We love the final product and would recommend them to everybody!”
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Tyler Troxel
Community Values & Consistent Contractors
Here at Badgerland Exteriors, we strive to be a cut above the rest. We don’t settle for sub-par service and shoddy results. Instead, we go the extra mile, giving our clients a home exterior that delivers on results.
We’ve Got you covered
When it comes to our clients, we work hard every day to give them the support that we think they deserve. And that doesn’t stop with a successful installation. We’re known for being the most responsive team in town! As your local roofing experts, we’ve got answers for all of your questions and concerns. We top it all off by offering flexible financing packages that keep your budget in mind.
D
Danny Koss
Wisconsin’s Favorite contractor
In Wisconsin, every season offers something special—whether it’s ice fishing in the winter, boating in the summer, or cheering on the Badgers all year long. You deserve to enjoy these moments without worrying about your home’s roof. Our team ensures your home is protected through every season. Whether you’re hosting a game-day party or heading out for a summer bike ride around Madison’s lakes, you can trust that your home is in good hands. We handle the details so you can fully enjoy everything Wisconsin has to offer, from outdoor adventures to sports events, worry-free.
Our team spent some time in Wisconsin Dells at ABC Supply’s ABCs of Success event last week.
We sat in on product trainings, installation seminars, and manufacturer sessions (LP SmartSide, James Hardie, and more) to stay sharp on how materials are meant to perform, especially in a climate like Wisconsin.
A big takeaway: installation details matter. A lot.
And real-world conditions rarely match “perfect” installs.
We’re always looking for ways to keep improving how we plan and execute projects. Events like this help us do exactly that.
Did you know financing is available for roofing and solar?
These projects are a bigger investment, and not always something homeowners plan for years in advance. Financing can help spread out the cost so you can move forward when the timing makes sense for your home.
We offer different options for roofing and solar, and we’ll walk you through what fits your project.
You can also find more details and application links under Resources on our website.
As the snow melts, it’s easier to see how your roof held up over the winter.
This homeowner already had a feeling their roof was nearing the end of its life. A closer look confirmed it. Missing shingles, granule loss, exposed nails, broken seals, and organic growth all in one place.
If you’re starting to notice similar signs, it’s probably time to start planning for a replacement. It’s not always an emergency, but worth getting ahead of.
🤝 meet the team 🤝
Meet AJ Stoffels, founder and president of Badgerland Exteriors & Solar.
AJ started Badgerland in 2010 right here in Sauk Prairie and has been leading the team ever since. If you’ve been following along, you’ve probably seen how much the company has grown and evolved over the years.
Hometown: Sauk Prairie
Part of the team since: 2010
One word to describe Badgerland: Evolving
Favorite Wisconsin sports team: Wisconsin Badgers Volleyball
Favorite local restaurant: currently ILIKE Sushi and K-Peppers
First job: Working on a family farm
Comfort show: The Office
From day one, AJ’s focus has been building something that continues to grow, improve, and serve homeowners the right way. We’re glad he got it started.
And if you share any of these picks, we’ll assume you’d fit in just fine around here.
📸: @shawn_benjamin_photography
Storm damage is never fun, but having the right team helps.
After a large hail storm, Melissa trusted our team to replace her roof and siding. We’re grateful for the kind words and the opportunity to help restore her home.
As we move into spring, many Wisconsin homeowners start noticing what winter left behind.
One reason? Freeze–thaw cycles.
When temperatures swing above and below freezing, snow melts during the day and refreezes overnight. Over time, that repeated melting and freezing can slowly affect roofing materials.
Spring is often when small things start to show up. Lifted shingles, granules in gutters, or ceiling stains can sometimes appear after a long winter.
Not a ladder person? Totally fair. A professional inspection can make things a little easier and a lot safer.
Because informed homeowners are empowered homeowners.
Our team attended the Community Associations Institute (CAI) Wisconsin Chapter Annual Conference last month, and we spent the day listening to property managers, board members, and industry partners talk about what matters most when working with contractors.
A few things we heard again and again:
• Communication and collaboration matter.
• Associations want contractors who can handle the scale of the work.
• Board members take their roles seriously and want partners they can trust.
We also had some great conversations about solar and how rising utility costs may start shaping future decisions for multi-family communities.
Events like this help us better understand how associations operate so we can show up as better partners.
If you’re part of an HOA or manage multi-family properties, what’s the most important thing you look for in an exterior contractor?
We’re listening.
Utility rates in Wisconsin are rising.
According to reporting from Wisconsin Public Radio, state regulators approved electric rate increases for 2026, with additional increases already approved for 2027. Customers of Alliant Energy and Madison Gas & Electric will see the changes reflected in their bills.
This isn’t speculation. It’s approved.
We’re not here to create urgency. We’re here to create awareness.
When electricity costs rise year after year, it’s reasonable to understand your options. For some homeowners, that includes looking at solar as a way to offset rising utility costs.
If you’re curious what that could look like for your house, we’re happy to walk you through it.
WPR article linked in our Stories.
Answering Your Questions
What services do you offer?
We offer a wide range of services including residential and commercial roofing, gutter installation and repair, and siding installation.
What areas do you serve?
We serve the greater Madison area and are located in Sauk City.
Do you offer financing?
Yes, we offer flexible financing available through our partnership with Acculynx.
What types of residential roofing materials do you install?
We install primarily asphalt shingle roofs. However, we also install tile, metal, and more!
Let’s Get Started
Fix Your Roof the Badger Way
Got a question? Want to learn more about your options when it comes to caring for your home exterior? Our team is standing by with the information you need to start you roof replacement project today!
