Gullickson Case Study
Colleen’s Home in Madison, Wisconsin
Colleen’s roof still had a little time left, but inspection photos showed failing shingles and early signs of granule loss. The bigger question was whether to install solar now or wait. Waiting would mean removing and reinstalling solar later, which adds cost. With energy prices continuing to rise, delaying solar meant delaying long-term savings.
Overview
Colleen reached out after noticing her roof was nearing the end of its life. She had been considering solar for years but wasn’t sure when to take the leap. With a large southern exposure and rising energy costs, she wanted to understand whether pairing a new roof with solar could be a smart long-term decision. Her son recommended Badgerland Exteriors & Solar, and after meeting with Jeremy and Tyler, she felt confident in the plan: replace the roof now, install solar immediately after, and create a system that supports her home for the next 25 years.
Next Steps
Colleen’s roof still had a little time left, but inspection photos showed failing shingles and early signs of granule loss. The bigger question was whether to install solar now or wait. Waiting would mean removing and reinstalling solar later, which adds cost. With energy prices continuing to rise, delaying solar meant delaying long-term savings.
Our Approach
Colleen’s roof still had a little time left, but inspection photos showed failing shingles and early signs of granule loss. The bigger question was whether to install solar now or wait. Waiting would mean removing and reinstalling solar later, which adds cost. With energy prices continuing to rise, delaying solar meant delaying long-term savings.
Clear + Honest Assessment
Jeremy walked Colleen through real roof photos, flagged concerns, and recommended a 1–2 year timeline—explaining why pairing it with solar just made sense.
Smart Solar Plan WIth Real ROI
The team designed a system around her usage and roof layout. With strong sun exposure, the long-term savings will eventually outweigh both the solar and roof costs.
Seamless Installation Process
Roof done in a day, solar in two. The crew protected everything, communicated clearly, and made the whole process feel easy from start to finish.
The Results
A New 25-Year Roofing System
Her home now has a durable roof ready to support decades of clean energy production.
Custom Solar Design
A system tailored to her usage and strong southern exposure.
Long-Term Financial Gain
Because she paired the projects early, she avoided future labor costs and locked in energy savings. Her projected utility savings over 25 years will exceed the cost of her new roof.
A Seamless Experience
Colleen described the project as simple, well-communicated, and respectful of her home and landscaping.
Why This Matters
Many Wisconsin homeowners face the same decision: replace the roof now, add solar later, or pair the two. This project shows the real-world benefit of doing them together. When roof and solar are installed as a system, the homeowner saves time, reduces future labor, and maximizes long-term financial return.
Next Steps
Colleen’s roof still had a little time left, but inspection photos showed failing shingles and early signs of granule loss. The bigger question was whether to install solar now or wait. Waiting would mean removing and reinstalling solar later, which adds cost. With energy prices continuing to rise, delaying solar meant delaying long-term savings.
The communication was outstanding...
The roof was done in one day, solar in two days, and everything was simple. What really sold me was the long-term gain. Electric costs will continue to go up, and solar will help buffer that. The team took excellent care of my landscaping and answered every question right away. It was a wonderful experience.”
Colleen Gullickson
Let’s Get Started
Fix Your Roof the Badger Way
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